In the MC Mix: Meet R+CO
At MC, we are constantly evaluating our mix of professional beauty care products and tools to meet all our guests’ personal self-care and style needs. We monitor trends, cultivate relationships and work hard to stay on the pulse of innovation and change.
Doing the research:
When R+Co haircare popped onto our radar and piqued our interest this spring, we took time to get to know the brand. After weeks of vetting through multiple Zoom meetings, artist demos and hands-on experiences for our team, we agreed collectively to bring R+Co into the salon and onto our new stylist-curated SHOP platform on mchair.com.
“It’s as if the R+Co line was created specifically for our team,” says Marcy Cona, owner of MC Salon, Spa and Studio. “It speaks to them. It has all the elements and end benefits they desire for their guests’ hair. It aligns with our culture and really feels like an extension of MC.”
“It’s as if the R+Co line was created specifically for our team” - Marcy Cona
Clean beauty, performance-driven:
R+Co offers clean formulations for the conscious consumer. It is an artist-driven brand founded by some of the most forward-thinking, rule-bending hairstylists in the industry. A fully vegan line, R+Co is:
- Cruelty and Gluten-Free
- Color/Keratin/Extension Safe
- Globally Compliant
- Formulated without Parabens, Sulfates, Mineral Oil or Petrolatum
It’s also high-performance, multi-use haircare that instantly captivates consumers via fragrance and packaging. “That’s where R+Co steps in and stands out,” says R+Co VP of Community Alison Alhamed, who encourages guests to follow @mcsalonandspa and other social media to see the R+Co at MC story unfold.
"The products are intuitive for the stylist to incorporate into the service and for the guest to use at home. There’s no guesswork.”
“Our team was looking for inspiration, both for themselves and their guests,” adds Cona. “They’ve found it with R+Co. It is creative, fun and performs. They love how the products are organized to approach individual hair types, easily and effectively. The products are intuitive for the stylist to incorporate into the service and for the guest to use at home. There’s no guesswork.”
MC is offering a carefully curated assortment of R+Co products organized by benefit:
- Restore + Repair
- Short Hair
- Volume + Thickening
Preview the collection here and look forward to a customized overview and recommendation during your next service at MC Salon or Studio.
Feedback and favorites:
Cona and team agree the team’s reaction has been amazingly positive. Since getting their hands on the products, the enthusiasm has been off the charts:
“Where has this product been my whole life?” says MC stylist Lauren, praising R+Co Waterfall Moisture and Shine Lotion. “I literally use it on everyone.”
“I love that R+Co works so well on so many different types of hair,” adds Christa.
“I was sold the first time I used Trophy, a shine product,” says Ben.
“New doesn’t even begin to capture it,” says Molly, about R+Co’s Atlantis Moisturizing Treatment, which she used for one of her curliest texture clients. “This line is a game changer.”