In the 21st century, style matters more than ever before. Kids are making millions taking selfies of themselves on Instagram and sex videos make superstars out of rich idiots. 99% of our clothing is made by slaves, and companies keep pushing mediocre, throw away products that poison our bodies and trash the environment. And then they undercut the small businesses that pioneered their brands by selling direct to their customers online at a discount. We’ve all seen endless examples of this kind of bullshit. It’s as if the entire world has spiraled out of control. Everyone is zombied out at a time when we should be paying attention. We can’t wait any longer for someone else to fix this mess, so we decided, “fuck it, let’s do it ourselves.” We can’t allow these conglomerates to destroy our industry, health, and planet. We’re on a mission to educate people that it is possible to combine consciousness, style and self-identity.
Maybe a hair product company can’t change the world, but we can damn well try.
All of our decisions are based around three things; defending the planet, supporting independent salons and barbershops, and making people look rad without poisoning them in the process. It’s time to revolt against subservient style and environmentally and physiologically damaging cosmetic chemicals. Those of us who spend every day up to our elbows in it should know. It’s time to fight back. It’s time for a revolt in hair care. It’s time for Cult+King. Look good. Be good. Join the Cult.